Approximately 91% of consumers say that retail store displays influence their decisions to buy from the store. Based on that statistic, we know that maintain a neat display is an essential part that tremendously affects profit. As retailers, you must know few types of displays in retail that will bring out a neat, organized feel for your store. If your store is suffering from low sales, pay attention to this topic as this may be one of the main reasons.
Hi. Akid here.
Displays are the first thing customers see and what draws them to come into a particular store and trigger their buying intentions. Therefore, great displays are not just about attractiveness, but keeping them presentable at all times for customer convenience is a part of the purpose of the display. Retail owners must find ways to make their store display exciting and easy to navigate as this will help attract customers looking for more than just the same old thing at every other store. That is why retailers pay soo much attention to how they showcase their products.
So if you want to see a spike going up in your sales graph, you need to know how to effectively present your product. But before that, you must understand one fundamental principle that comes first before product arrangement, which is:
The Location Of Your Product, Before Anything Else
The location of your product within the store is vital because it dictates how often it was seen and how easy it will be for shoppers to find. No matter how great and neat your display is, you can’t sell it if you placed them in the wrong location. So to say it in simpler terms; The easier it is for the product to be discovered through consumers’ eyes, the higher the chances they bought it.
After working for some time now in the retail field, I think retail owners need to prioritize product placement first before they start working out displays. So I have a few options regarding an order: on the top of a desk or table, the wall behind the cashier counter, a.k.a deco wall, over a window sill, offer bin, or end-gondola.
Then determine what item should be view first through eye-level. Eye-level is a prominent spot as customers can see the product first/easier and be more likely to be sold. Placing products on a lower surface or at the back will make them less visible and less likely to be bought. This is because of how human eyes function, which is that they have a natural focal point at eye level, making lower surfaces difficult for customers to view. In contrast, the middle view is slightly higher than moderate because our eyes have a smaller range of motion, so we can see more of what’s happening around us.
Around the main entrance area of a store is also an important location when it comes to displaying. Because placing a product in a high traffic area ensures that more people will see it on autopilot and have more accessible access when they enter your store. For example, when you enter a store, products on the main entrance area will be the first thing for shoppers to see and notice than those at the inside
That’s a wrap for the fundamental. Now let’s move on to the topic; how to effectively arrange your product on shelves.
Types Of Displays In Retail No.1: Vertical Arrangements
Here are the first ideas. A vertical arrangement is a retail store display where products are arranged on shelves according to their height. Vertical is suitable for taller products. These displays are designed to showcase products that require customer interaction, like shoes or clothes. They are often used in grocery stores, retail shops, pharmacies, and convenience stores too.
Statistics verify vertical arrangements are the best way to showcase products in stores. Because displaying products in such manner can increase sales by up to 80%. Because it makes product stands out, thus grabs attention. And it’s not just for small stores. Even big stores like Walmart are using this technique.
This type of display is commonly used for your “core” product or products that were not sold in large quantities or with a low unit price. These displays are also suitable for displaying food items, or other products picked up off the shelf.
Standing product displays are prevalent because they give customers an idea of what the product looks like without touching it. It also helps the customer find things quicker and easier. The highest point vertical placing on shelving should be either at eye level or slightly above, so people don’t have to bend over too much or look up too high when viewing these displays.
Alas, there are many reasons to use a vertical display. First, it can be very cost-effective because you don’t have to spend as much money on the store layout or the store design. Another reason is that it makes products look more attractive by allowing them to be seen from every angle. A third reason is that it allows for more variety than traditional horizontal displays. Finally, there’s no need for wraparound shelving which forces you to buy additional shelving if you want to stock certain products.
Vertical style of display conclusion:
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More accessible to the eyes to see
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It frees up space which can be used for other purposes in the store.
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It helps prevent theft by either making it harder for thieves to steal products discreetly or limiting access points where thieves might enter through the retail area of your store.
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It allows the viewer to see all the products at once without moving back and forth.
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The products are easier to find as they are all lined up together on shelves or stands.
Types Of Displays In Retail No.2: Horizontal Arrangements
If there’s a vertical, there’s a horizontal too. It is most common for retailers to use flat displays as the primary form of product display. However, this sort of arrangement can be used for both big and small products.
Companies with a lot of floor space use this arrangement and can’t afford to fill it all with vertical shelving. A horizontal format allows manufacturers to save money on storage and create more room for shoppers. Horizontal displays and arrangements can help increase customer engagement and conversion rates by keeping them in the store longer, proven to positively affect sales.
The most significant advantage of this arrangement is that it takes up less space than a traditional vertical display, which leaves more room for other merchandising opportunities like endcaps and window displays. Horizontal displays and arrangements are a prominent feature in retail stores. When you’re thinking of displaying products horizontally, here are some guidelines for size, spacing, and order:
-Favor small products or products that can be broken down into smaller units (i.e., pens)
-Keep the exact size of the product next to each other, so the display doesn’t look cluttered
-Arrange in even numbers, so there are no empty gaps
-Adding “snap” to the design by placing contrasting colors close to each other.
-Showing only one category of products at a time to simplify navigation.
Horizontal style of display conclusion:
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Ease for the customer: They don’t have to strain their neck to see all the products on the shelf.
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There is not as much “dead” space on the shelf because it is easier for customers to see more products on each row.
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It’s more accessible for people with disabilities or children who have shorter arms to reach things at the back of a shelf because they can see everything so well.
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Horizontal displays and arrangements are a prominent feature in retail stores. The expected flat display arrangement in retail floor layouts is the “endless aisle.”
Types Of Displays In Retail No.3: Promotional Displays
Promotional products are used to increase brand visibility and often serve as a reminder of the brand. This is why promotional displays must be count as one of the display strategies retailers should be included in their stores. A promotional showcase is also a form of marketing that is used to encourage customers to purchase a product and push out your brand. It was used by many companies and companies of all sizes because they offer many benefits. They can help you generate more revenue and grow your client base, as well as boost brand awareness.
These types of displays are often placed on shelves, at offer bins, or on walls near the entrances in retail stores. But to see its effectiveness, you have to do it right. Especially small size retail stores. Usually, a small store maybe has around 500-1000 SKU’s or more. Because there’s soo many products, the attention spans of consumers have been divided significantly. That is why highlighted products as promotions, need to be found more quickly. So you’ll need to create attention.
I’ll agree with retailer training services that what you need to do is find a specific area that is high with traffic like the main entrance for example. Utilize that space. Make that promotional area, then used some labeling or signboard that indicated the display is a promotional area.
It should also be close enough for customers to grab a product without having to move too far from the point where they first saw it. A well-made promotional display minimizes the chance of customers not noticing the items and gives them an excuse to take up your offer. So the way I see fit is the main entrance area.
Promotional displays at offer bins might not always be seen as a display, but it is one nonetheless. These offer bins help draw attention to the products on sale or have a discount price for a limited period. On the other hand, promotional display at shelves is more common in retail environments and can be set up in specific sections or down an aisle, generally near the entrance.
Promotional display tips:
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Choose the correct type of promotional display depending on the industry you’re in or what kind of product you’re selling, such as retail shelves, countertop stands, kiosks.
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Create promotions for different days such as “buy one get one free”, “last chance clearance”, “mix & match”, etc.
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Be innovative with the design of your displays to make them memorable.
Types Of Displays In Retail No.4: Sort By Color
Retail product arrangement sorting by color has been around for about 100 years. Color is a fundamental part of our visual experience. It can help us identify and remember products and provide the desired aesthetic appeal. Retailers typically arrange products by color to create visual harmony and attract consumers. Different colors can cause sensory perception, and retailers usually use color to create a certain mood or atmosphere for an event. This method should not be underestimated as a tool just to keep your store display neat, but also it can drive sales, improve customer experience, and set the overall look of your store.
This way of sorting is based on the idea that the customer is more likely to buy items that they can easily distinguish from others or see, particularly when it comes to colors that are in high demand (example, red, gold, turquoise). In addition, this sorting method is suitable for a single product that comes with more than one color. To put it simply, sort the product followed by each of their respective colors.
So how to do it? It’s straightforward. If you’re selling household items such as Tupperware, that comes in 3 colors; red, yellow, and blue. So what you need to do is group it by each color. This means if you have 60 pieces of this Tupperware, you will have; 20 blue, 20 yellow, and 20 red Tupperware by grouping by color. The same goes for a product that has packaging. That’s all there is to it.
You can implement this method with other sorting strategies such as :
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Sort by the new arrival and then its colors
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Sort by hot selling first and then its colors
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Sort by promotions first and then its colors
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Sort by prices, then colors
And etc. The list can keep going on. The key here is to keep your display neat, pleasant, and uniform, so no matter what the sorting strategy is, don’t forget to mix in color sorting method together.
Types Of Displays In Retail No.5: Sort By Product Size
As retailers, you need to have a clear understanding of how to sort products by size. This is a crucial part of the process. If done correctly, sorting retail products makes it easier for shoppers to find what they need and can help improve store traffic and revenue. In addition, sorting products by size help maximize product visibility is meant for hassle-free customers and increases customer retention rates. It also offers greater flexibility for merchandisers as it can be adjusted on a case-by-case basis, depending on the needs of the store or retailer.
There are many different ways to order products by size. However, here are the five standard methods:
1) Alphabetical order first followed by size, ascending/descending.
2) Straight on size ascending – descending/descending – ascending
3) Best-selling first, then alphabetically, followed by price ascending/descending, then by size.
4) By price ascending/descending, then size ascending/descending
5) New arrival first, then price ascending/descending, lastly by size ascending/descending
The list can keep going on. However, from my experience, the optimal way to arrange products by size is to use method no.4. But instead of starting with ascending, we will begin by descending.
This means we group all pricey products first, then display them from big to more minor. Thus, costly, expensive, big-size products start from the left, and as you reach the right, you will notice the price, product size is are getting less expensive and cheap, while the product size is getting smaller.
What if you still have the expensive and big-size products as you going to the right? Then all you need to do is keep doing it until finished, then keep going with descending price and size.
This is by far, the best way to sort product by size and it makes your display looks neat. Another reason this is the best way to do it that this method can boots sales. This is because the human eye tends to start scanning from left to right (like we were reading). So by placing the most pricey, expensive product at the left, customers will notice the costly product first. Then, of course, with an adding product size (big start from left), your display will catch customers’ attention.
Conclusion: Why Keeping Retail Displays Neat Is Essential?
Displaying products in a neat and organized manner is vital for retailers. Because it helps create a seamless shopping experience for customers and allows them to quickly find what they’re looking for. If they don’t, customers will instantly think that the store is unorganized and sloppy. This will result in reduced sales volume along with customer dissatisfaction. So I hope this article gives you an idea of how to improve your display condition in order to maintain a neat display.
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